Reality from the Get-go
Times are changing. So is Scansion!
We're up to something new!
May 3, 2018
The Pulse of American Culture
By Salvador Acevedo, VP of Culture Strategy A few years ago, a good friend of mine wrote a genius blog post titled “the abuela is the ultimate hipster.” Her ...
Feb 27, 2018
New Payment Systems for Consumers: The Value and the Pitfalls
Bitcoin mania is only the most recent in a series of flamboyant market responses to many new payment systems made possible by digital technology. Cryptocurre...
Oct 14, 2017
It's Your LatinXperience
Salvador Acevedo and Verna Bhargava // A couple of months ago I attended a forum in which one of the speakers said: “in God we trust, everybody else bring da...
Aug 24, 2017
The Real Autonomous Car Opportunity is in the New Experiences it Will Enable
The idea of the “autonomous car” currently dominates the imaginations of auto and tech enthusiasts alike. The one thing that’s missing, however, is the most ...
Jan 29, 2016
Human Centered Design Isn't Customer Centered Design
Steve Diller // Over the last few years Customer Centered Design has been popularized (to some extent) in the business community. But like most complex topic...
Jan 13, 2016
Identifying the Relationships Customers Want
Steve Diller // As discussed in earlier posts, we have several choices of relationship types we could develop with customers – top-down, co-created, improvis...
Dec 21, 2015
Building the Relationships Customers Want
Steve Diller // In the last blog, I discussed four different types of relationships companies build with their customers: top-down, co-created, improvisation...
Dec 3, 2015
Building Beyond Experiences
Steve Diller // A businessperson focusing on customers can be forgiven for thinking that "experiences" are what matter most. And for good reason. People clea...