How do we help people make the most of the power of the PC?
WHAT WE WORKED ON TOGETHER
Product and Service Innovation Strategy
Customer Experience Strategy
Deep Customer Insights
To combat declining computer sales, Intel needed to identify new market opportunities. They turned to Scansion to help them understand how people shop for and use computers, to determine how and where they could help people make fuller uses of the devices.
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SOLUTION AND RESULTS
By mapping the exploration, shopping, and use experiences people have around computers, as well as their ideal experiences, we discovered a number of ways Intel could more effectively help people make better use of their machines. The work is informing Intel’s current strategy to help the company transition from selling products to enabling experiences via the PC.