How do we help people make the most of the power of the PC?

WHAT WE WORKED ON TOGETHER​

Product and Service Innovation Strategy

Customer Experience Strategy

Deep Customer Insights

THE CHALLENGE

To combat declining computer sales, Intel needed to identify new market opportunities. They turned to Scansion to help them understand how people shop for and use computers, to determine how and where they could help people make fuller uses of the devices.

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SOLUTION AND RESULTS

By mapping the exploration, shopping, and use experiences people have around computers, as well as their ideal experiences, we discovered a number of ways Intel could more effectively help people make better use of their machines. The work is informing Intel’s current strategy to help the company transition from selling products to enabling experiences via the PC.

PROCESS

A better environment than the waiting room

While people’s experience with healthcare professionals has almost always been face-to-face, telemedicine, done properly, can both communicate the key issues people face, and allow them to do so while remaining in their homes.  

The estimated global spend on point-of-care diagnostics

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