ABOUT

For the past seven years, Scansion has helped some of the world’s leading companies and most disruptive upstarts from across industries meet their most strategic business challenges. Based in San Francisco, California, we've worked with clients all over the the country and the world.

Blind Spot

ILLUMINATING THE HIDDEN VALUE IN BUSINESS
by Steve Diller, Nathan Shedroff, and Sean Sauber

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Making Meaning

HOW SUCCESSFUL BUSINESSES DELIVER MEANINGFUL CUSTOMER EXPERIENCES
By Steve Diller,‎ Nathan Shedroff,‎ and Darrel Rhea

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key is in providing meaningful customer experiences. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, the authors argue, companies can create more value and achieve lasting strategic advantages over their competitors.

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